To: Permanent General & Cloverleaf Insurance Customers
It is my pleasure to announce exciting news about your auto insurance company. Effective
January 2, 2013, Permanent General and its affiliated companies will begin operating as ‘The
General’®. Our new logo is shown at the top of this letter.
We think having this single brand throughout all aspects of our operations will be less confusing
for our customers. Consumers have gotten to know and trust The General® brand more and
more as we have expanded our national ad campaign. We have become a household name
throughout the country.
This change only impacts the appearance of the various forms and documents you receive from
us relating to your policy. You do not have to make any changes.
Until January 2, we will be preparing for our new appearance by performing a number of changes
which include the following:
• Transitioning our output to reflect The General® brand. This is starting now and will
continue into 2013 due to state filing requirements.
• Introducing The General® branding on stationary, letterhead, envelopes, etc.
• On January 2, 2013, answering our phones as The General® and will have most of our
customer-facing changes completed by that day.
If you have any questions about the changeover to The General® brand, please contact our
customer service department at 1-800-530-5822.
Thank you for your patience through this transition.
President and CEO